Such an unsubtle marketing strategy begs the question, if you're releasing a potential blockbuster and your director is a walking bottle of audience-repellent for large numbers of moviegoers, wouldn't you think twice before tying him so incessantly to your film? Disney's answer is clearly no, for reasons we can only speculate.
Maybe because not all that many people really care about Jews. More specifically as Jews make up all of 1.3% of the population there's lots of smoke and no fire to Gibson's "audience-repellent" rating. Now combine the number of people who don't really give a shit about intolerance of what amounts to a fringe group of American society and add in the Dobson types who pretty much actively encourage anti-Semitism (all the while denying it of course) and Disney collectively said, "Who cares?" regarding Mel's Michael Richard's moment.
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