Monday, November 15, 2004

HoustonChronicle.com - Wal-Mart has staggering hoard of product data

It sounds like Wal-Mart is about to learn what M$ found out a while ago. Archiving is bad when it comes to litigation.

Still more importantly:


A week ahead of landfall, Linda Dillman, Wal-Mart's chief information officer, pressed her staff to come up with forecasts based on what had happened when Hurricane Charley struck weeks earlier.

The experts mined the data and found that the stores would indeed need certain products — and not just flashlights.

"We didn't know in the past that strawberry Pop-Tarts increase in sales, like seven times their normal sales rate, ahead of a hurricane," Dillman said. "And the pre-hurricane top-selling item was beer."


And I'm proud to live in an America where Wal-Mart will have beer before the storm.

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