"Washington, D.C. - The Department of Commerce announced today that the Government of Canada has purchased worldwide intellectual property (IP) rights to the motto 'The Land of the Free' for an undisclosed sum.
The well-known phrase is from the closing bars of the American national anthem, 'The Star-Spangled Banner' by Francis Scott Key. The announcement was made to coincide with President George W. Bush's visit to Halifax, Nova Scotia, this week. President Bush is making his first state visit to Canada since he took office.
'At Kellogg's, one of our core strengths has been the skillful management of brand assets,' explained Secretary of Commerce nominee and former Kellogg's CEO Carlos Gutierrez. 'A brand identity is a group of values and feelings that is most valuable when it faithfully speaks for the ideals or products of an organization. When a brand no longer reflects an organization's ideals, the best course of action is to extract as much equity from it as possible. After November 2nd, this became the most profitable choice for the American people.'"
Satire with a point.
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