From the press release:
"Drew is a wonderful addition to the CoverGirl family and her role-both in front of the camera and behind the scenes as co-creative director-is new and different for the cosmetics industry," Esi Eggleston Bracey, vp, gm at CoverGirl Cosmetics North America, said. "We wanted to honor Drew's passions as a filmmaker and are thrilled she is not only lending her beautiful face to CoverGirl but also lending her artistic talents as the co-creative director of the ad campaign."
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